VU VICKY Virtual University Assignment Solution, Past Papers, Handouts and other material

Learning objectives:

The main objective of this case base activity is to familiarize the students with the concept of Social Responsibility and its implementation in the real life scenario.

Learning Outcomes:

After attempting this case, student will be able to comprehend that why renowned and established organizations strive to be ethical and socially responsible.

Scenario:

PepsiCo, Inc.

was established through the merger of Pepsi-Cola and Frito-Lay; whereas, Pepsi-Cola was created in the late 1890s by Caleb Bradham. Pepsi-Cola is among the top notch beverage brands of the world which is exceedingly consumed and greatly liked by the kids, youth and elders etc.

Very recently, PepsiCo Pakistan organized a wonderful and cheerful evening event at the SOS children’s village in Lahore as a part of “Lighting up Lives” socially responsible campaign. Volunteers from PepsiCo Pakistan took part in organizing that event very actively and proficiently. The basic aim of this campaign was to bring the ‘gift of light’ through solar powered LED lamps installed in Pepsi bottles to serve the needy communities across Pakistan. There were several activities conducted in this event which were organized by the volunteers including an art competition in which 70 resident children of the village took part. The basic aim of this competition was to encourage creativity and appreciate the children’s innovative and artistic skills. The children created fascinating sculptures using Pepsi-Cola bottles, and the top three scorers were awarded with different prizes. The senior management of PepsiCo, SOS Children’s Village Foundation and the volunteer team for the “Lighting up Lives” campaign attended this remarkable event. Khurram Shah, Head Corporate Affairs of PepsiCo, commended the children and their enthusiasm and high spirits.

Point of discussion:

After reading above scenario, which benefits you think PepsiCo would have achieved thus by engaging itself into this Socially Responsible Activity? You are required to give at least 5 logical arguments to support your discussion.

Marking Scheme:

The total marks of this GDB are 05; avoid irrelevant text/material while answering the question.

Student’s Guide

• Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
• Do not copy/paste the text/paragraphs from the reference links.
• Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.

MGT301 GDB

SOLUTION

Time and again, consumers, employees and investors have shown a distinct preference for companies that take their social responsibilities seriously

Benefit of Social Responsible Activity:

Ø  Through this activity PepsiCo get better brand recognition.

Ø  Save money on energy and operating cost and manage risk.

Ø  Differentiate yourself from your competitors.

Ø  Generate innovation, learning and enhance your influence.

Ø  Improved in the image of organization.

Ø  PepsiCo build a positive business reputation in public.

Ø  PepsiCo increased sales and customer loyalty.

Ø  Operational cost saving.

Ø  Better financial performance.

Ø  Greater ability to attract talent and retain staff.

Ø  Organizational growth Will goes up.

Ø  Easier access to capital.

Ø  It supports Public value outcomes.

Ø  It encourages both professional and personal development.

Ø  It enhances relationship with clients.