VU VICKY Virtual University Assignment Solution, Past Papers, Handouts and other material

Question No: 28( M - 1 ).

Which one of the following statement about price changes is TRUE?

Large-market share brands are hurt more by price changes than smaller companies

Temporary retail price reductions substantially decrease store traffic

Brand equity is unaffected by frequent price changes

Price changes for high-quality brands affect private label brands a
nd weaker brands disproportionately

(corrected)

Question No: 29( M - 1 ).

Which one of the following pricing policy may result in losing money on the product?

Psychological discounting

Penetration pricing

Special-event pricing

Price leader

Question No: 30( M - 1 ).

Quantity discounts are a legal form of price discrimination. A quantity discount is a price reduction to buyers who purchase _____.

Large volumes

Inferior merchandise

Superior merchandise

Frequently

Question No: 31( M - 1 ).

Which one of the following pricing method is the simplest pricing method?

Value-based

Fixed cost

Cost-based

Skimming

  

Question No: 32( M - 1 ).

When Kodak sets the general price range, low for its cameras and set high for its related film , it is practicing which one of the following pricing?

Market-penetration pricing

Market-skimming pricing

Product line pricing

Captive-product pricing

Question No: 33( M - 1 ).

Which of the following is NOT a major factor for making firms price decisions?

Environmental factors

Marketing objectives

Past sales

Marketing mix strategy

Question No: 34( M - 1 ).

Which one of the following statement reflects the market share pricing objective?

Is not recommended when sales for the total industry are declining

Is not especially useful when sales for the total industry are increasing

Is not especially useful when sales for the total industry are flat

Can be used effectively whether total industry sales are rising or falling

Question No: 35( M - 1 ).

The consumer decides to make use of the product on a regular basis. Which one of the following concepts BEST describe it?

Awareness

Interest

Trial

Adoption

Question No: 36( M - 1 ).

Which of the following are industrial products that aid in the buyer’s production or operations, including installations and accessory equipment?

Materials

Specialty items

Capital items

Supplies

Question No: 37( M - 1 ).

What is the stage of the buyer decision process in which the consumer uses information to evaluate brands in the choice set?

The alternative evaluation stage

The situational stage

The experimental stage

The informative stage

Question No: 38( M - 1 ).

Which one of the following factor influences the consumer buying decision process?

Person-specific

Social

Demographic

Situational

Question No: 39( M - 1 ).

Marketing researchers usually draw conclusions about large groups of consumers by studying which of the following small component of the total consumer population?

Group

Sample

Target group

Audience

Question No: 40( M - 1 ).

"Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment?

People's view of others

People's view of themselves

People's view of organizations

People's view of nature

Question No: 41( M - 1 ).

Which one of the following is NOT a part of marketing channel firms (intermediaries)?

Physical distribution firm

Marketing service agency

Financial intermediary

Stock exchange

Question No: 42( M - 1 ).

Which one of the following set represents 4 C’s of the marketing mix?

Customer Solution, Cost, convenience, communication

Customer, cost, convenience, comfort

Convenience, communication, coverage, cost

Cost, coverage, communication, consultancy

Question No: 43( M - 1 ).

Which of the following is an intensive growth strategy of increasing sales in current markets with current products?

Market development

Market penetration

Product development

Market saturation

Question No: 44( M - 1 ).

Identify the first step in the strategic marketing planning process?

The writing of the mission statement

The establishment of organizational objectives

The formulation of a marketing plan

Hiring a senior planner

Question No: 45( M - 1 ).

In the Boston Consulting Group approach, which one of the following measure provides a measure of market attractiveness?

  

Business portfolio

BCG matrix

Market growth rate

Relative market share

Question No: 46( M - 1 ).

Which one of the following statements is an example of a problem that may arise in the implementation of the marketing concept?

Dissatisfaction of one segment affects the satisfaction of other segments

Consumers do not understand what the marketing concept is

Dealers do not support the marketing concept

A product may fit the needs of too many segments

Question No: 47( M - 1 ).

Which one of the following statements by a company chairman BEST reflects the marketing concept?

We have organized our business to satisfy the customer needs

We believe that marketing department must organize to sell what we produce

We try to produce only high quality, technically efficient products

We try to encourage company growth in the market

Question No: 48( M - 1 ).

What does this statement shows “Trade of value between two parties”?

Competition

Transaction

Exchange

Need

Question No: 49( M - 1 ).

Which one of the followings best represent the involvement of management and employees in the continuous improvement of the production of goods and services?

Marketing management

Customer relationship management

Knowledge management

Total quality management

Question No: 50( M - 1 ).

Which one the following option is related with this statement “Rapid imitation of leader or challenger with moderate country market coverage and emphasis on price sensitive markets. The result is overall moderate share with high shares in selected country markets.”

Global leader strategy

Global challenger strategy

Global follower strategy

Global niche strategy

Question No: 51( M - 1 ).

Which of the following is NOT a benefit of direct marketing?

Immediate response

Customer relationship building

Assists client prospecting

Greater product access and selection

Question No: 52( M - 1 ).

Which one of the following is NOT a part of competitive positions?

Market leader

Market challenger

Market follower

Market controller

Question No: 53( M - 1 ).

Which one of the following is a position option open to smaller firms that serves some part of the market that is not likely to attract the attention of the larger firms?

Market leader

Market challenger

Market follower

Market niche

Question No: 54( M - 1 ).

The retailer is usually in an excellent position to:

Make the most profits in the channel

Become the channel leader

Gain feedback from consumers

Co-ordinate the production strategy

Question No: 55( M - 1 ).

A departmental store firm wants to increase sales and reach new markets with direct marketing. To accomplish this, the sales or marketing manager would choose which of the following tool?

Sales promotions

Advertising

Kiosk marketing

Public relations

Question No: 56( M - 1 ).

In contrast to vending machines which dispense only products, there are other systems that dispense information and take orders without direct human aid. This system refers to which one of the following options?

Kiosks

TV monitors

The internet

Cell phones

Question No: 57( M - 1 ).

Which one of the following is the fastest growing form of marketing that reach more customers and save money?

Advertising

Direct marketing

Public relations

Personal selling

Question No: 58( M - 1 ).

Management at Happy Motors must decide what mix of compensation elements to offer their sales force. Which of the following is NOT one of the four basic types of compensation plans?

Straight commission

Straight salary

Salary and commission

Commission and bonuses

Question No: 59( M - 1 ).

There are three typical types of sales force structures. Which one is often supported by many levels of sales management positions in specific geographical areas?

Territorial

Customer

Complex systems

Matrix

Question No: 60( M - 1 ).

Mr. Tatbeeq sales person from Philips, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. What is the name of this process?

Customer search

Sales preparation

Audience identification

Prospecting

Question No: 61( M - 1 ).

Giving a free sample of a new product by attaching it to the pack of an existing product refers to which one of the following promotion?

On-pack promotion

New-product promotion

Extra-fill promotion

Co-operative discounting

Question No: 62( M - 1 ).

Sales promotion includes a wide assortment of tools. Which one of the following is NOT one of these tools?

Contests

Premiums

Telephone surveys

Coupons

Question No: 63( M - 1 ).

Communication process has different elements that are helpful for communicating message to audience. One of the communication tools is the decoding. Which one of the following statements refers to the “Decoding”?

Intensity of the transmission becomes stronger

Receiver attempts to convert signs into concepts and ideas

Source attempts to convert signs into concepts and ideas

Receiver filters noise from the feedback

Question No: 64( M - 1 ).

Which one of the following concepts is considered as the basic role of promotion?

Information

Manipulation

Communication

Interpretation

Question No: 65( M - 1 ).

Location is extremely important to a retailer due to which one of the following reasons?

  

Suppliers charge more to service stores in certain trading areas.

A desirable location appeals to consumers' emotions and encourages them to buy.

Location is the major determinant of store image.

Location determines the trading area from which the store must draw its customers.

Question No: 66( M - 1 ).

Which of the following is considered as huge superstores, perhaps as large as six football fields?

Hypermarket

Department store

General merchandise retailer

Discount store

Question No: 67( M - 1 ).

A cash-and-carry wholesaler would be expected to:

Provide transportation

Handle high turnover products

Carry a wide variety of products

Provide a wide range of services

Question No: 68( M - 1 ).

Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves?

Truck wholesaler

Cash-and-carry wholesaler

Rack jobber

Mail-order wholesaler

Question No: 69( M - 1 ).

Which one of the following statement BEST describes a merchant wholesaler?

Takes title and possession of goods and sells only to retailers.

Takes title and assumes risk and is generally involved in buying and reselling products.

Does not take title and possession of goods but may facilitate exchange between any two parties.

Carry a limited line of fast-moving goods and sell to small retailers for cash

Question No: 70( M - 1 ).

Which of the following distribution are used by most television, furniture and small-appliance brands?

Selective distribution

Exclusive distribution

Intensive distribution

None of the given options

Question No: 71( M - 1 ).

The standards set for salespeople, stating the quantity they should sell and how sales should be divided among the company’s products refers to which one of the following options?
Sales goals
Company quotas
Sales quotas
Sales incentives

Question No: 72( M - 1 ).

When Mr. A is using a channel with only one intermediary, that intermediary is classified as which of the following?

Retailer

Wholesaler

Broker

Producer

Question No: 73( M - 1 ).

Relationships among channel members, i.e. producers, wholesalers and retailers, are usually:

Short-term commitments

Long-term commitments

Expensive resource commitments

Only minor commitments

Question No: 74( M - 1 ).

Which one of the following is the function of a direct channel of distribution?

The flow of products from producers to customers

Links producers to other marketing intermediaries

Takes title to products and resells them

Manages transportation and warehousing functions

Question No: 75( M - 1 ).

Three key issues associated with initiating price changes are, the circumstances, the tactics and:

Sales targets

Bad publicity

Stock levels

Competitor reactions

Question No: 76( M - 1 ).

When a firm or store offers a price reduction to customers who buy during off-peak periods throughout the year, we say the firm is giving a(n) _____ discount.

Functional

Seasonal

Annual

Allowance

Question No: 77( M - 1 ).

If a retailer form Islamabad orders a quantity of merchandise to be delivered to his store in Lahore and is quoted a price that does not include transport costs, the retailer is paying a price called:

F.O.B. destination

FOB price

Geographic price

Base-point price

Question No: 78( M - 1 ).

The Shirt Company utilizes a push strategy to sell the shirt line. Its basic promotional tool is discount. These discounts offered to middlemen are referred to as which one of the following discounts?

Trade

Cumulative

Noncumulative

Cash

Question No: 79( M - 1 ).

If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?

Demand-oriented

Cost-oriented

Experience curve

Competition-oriented

Question No: 80( M - 1 ).

Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?

Selling concept
Product concept
Production concept
Marketing concept

Question No: 81( M - 1 ).

Companies set prices by selecting a general pricing approach that includes one or more of three sets of factors. One of these is the cost-based approach, which means:

Value-based pricing and market-skimming pricing

Going-rate and sealed-bid pricing

Cost-plus pricing, break-even analysis, and target profit pricing

Competition-based pricing and market-penetration pricing

Question No: 82( M - 1 ).

Which one of the following pricing objectives is rarely operational because its achievement is difficult to measure? 

Return on investment

Profit maximization

Market share

Survival

Question No: 83( M - 1 ).

Price is a key element in the marketing mix because it relates directly to:

The size of the sales force

The speed of an exchange

The control of quality

The generation of total revenue

Question No: 84( M - 1 ).

Less frequently purchased consumer products and services which are compared by the customer on different product attributes, refers to which one of the following product?

Specialty products

Shopping products

Unsought products

Industrial products