VU VICKY Virtual University Assignment Solution, Past Papers, Handouts and other material

Winning a new customer is usually more costly than retaining an existing customer. How much time it is costly?

5-10 timespage15

10-15 times

15-20 times

20-25 times

Belief that “violence is wrong” is an evaluative statement. Such an opinion constitutes which of the following component of an attitude.

Cognitive

Affective

Reflective

Behavioral

A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?

An open-ended

A dichotomous

A multiple choice

A scale

In the modern work world, where higher-level trust has been largely destroyed because of broken promises, it is likely to be replaced with which of the following type of trust?

Reliance-based

Dependence-based

Knowledge-based

Identity-based

In contrast to vending machines which dispense only products, there are other systems that dispense information and take orders without direct human aid. This system refers to which one of the following options?

Kiosks

TV monitors

The internet

Cell phones

Which one of the following is the first step of marketing research process?

Define problem

Data analysis

Interpretation

Implementation

In attribution theory, what is distinctiveness?

Whether an individual displays consistent behaviors in different situations

Whether an individual displays different behaviors in different situations

Whether an individual displays consistent behaviors in similar situations

Whether an individual displays different behaviors in similar situations

Organizations that rely heavily on personal selling are likely to use other promotional efforts. What is the purpose of these promotional efforts?

Promote their less expensive products.

Urge consumers to send their comments and ideas to the firm.

Promote free gifts to consumers.

Improve the effectiveness of salespeople.

Which one of the following option is true for the core marketing concept?

Needs

Wants

Demands

All of the given optionspage221

What type of new product strategy, Pizza Hut is using when it allows Marriott to offer its new specialty pizzas in the hotel chain's room service menu?

Market developmentpage225

Product development

Market saturation

Market penetration

A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?

Geographicpage84

Demographic

Psychographics

Behavioral

LG is going to introduce a new mobile set in the market. How the consumers will be aware of this product?

By Promotionpage3

By Personal relationships

By Positioning

By People

To reduce time demands on their outside sales forces, many companies have increased the size of their inside sales forces, which include technical support people and sales assistants. Which one of the following can also be another part of the sales force?

Order takers

Order getters

Telemarketers

Secretaries

Marketing manager wants to improve the packaging of new products after reading customer responses to its customer opinion poll. Which one of the following is NOT a function of packaging?

It contains and protects the product

It contains the brand mark

It determines product qualitypage98

It may contain the brand symbol

A cash discount of "2/10, net 30,” means that:

The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.

Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days.

The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.

The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.

Products that are used directly in the production of a final product but are not easily identifiable are categorized as which one of the following?

Component partspage94

Consumable supplies

Assembly components

Process materials

If you wish to emphasize the importance of making decisions consistent with fundamental liberties and privileges, the focus of your teaching will also be on which of the following?

Utilitarianism

Justice

RightsMGT503 , page36

Privilege

Which of the following management is responsible for setting the company’s mission, objectives, broad strategies and policies?

Top management

Middle level management

Low level management

Functional management

Which one of the following is NOT an ethical pricing issue?

Product dumping

Predatory pricing

Price fixing

Slow Skimming

Mr. A is a marketing manager for a large consumer foods company. He is studying distribution, promotion and price of the company’s product. Mr. A is studying which of the following concepts?

a. Marketing strategy
b. Marketing mix
c. Market offering
d. Marketing plan

Which one of the following sets refers to the key building blocks for developing and managing customer relationship?

a. Consumer expectations and customer satisfaction
b. Customer choices and product offer
c. Product performance and customer value
d. Customer value and customer satisfactionpage15

“Provide more quality products and services without variation in the quality” refers to which of the following marketing functions?

a. Standardizing and gradingpage13
b. Transporting
c. Storing
d. Selling

What does this statement show “Increasing demand as well as changing or even reducing demand”?

a. Marketing management
b. Marketing myopia
c. Demarketingpage14
d. Relationship management

When Nokia introduced its new mobile set in the market in response to consumer demand, it was following which one of the following philosophies?

a. Selling concept
b. Production concept
c. Customer concept
d. Marketing conceptpage 20

Which one of the following models can be used to analyze the environment both for new and existing business?

a. Chain model
b. The BCG model
c. Five forces modelpage22
d. Value chain model

Most portfolio analysis methods evaluate SBUs on which of following two dimensions?

a. Market Share; sales
b. Market growth rate; relative market sharepage30
c. Market attractiveness; market growth rate
d. Market growth rate; profits

Mr. ABC examined his firm’s recently completed market attractiveness-business position model; he finds that the firm’s biscuit unit is low on both dimensions. Which one of the following strategies would this placement dictate?

a. Invest
b. Harvest
c. Divest
d. Maintain

In SWOT analysis, strength and weaknesses are part of which of the following environment?

a. Internal
b. Outdoor
c. External
d. Outside

All of the following activities are the part of marketing process EXCEPT:

a. Analyzing marketing opportunities
b. Selecting target markets
c. Developing the business portfoliopage35
d. Managing the marketing efforts

Which of the following is an intensive growth strategy of increasing sales in current markets with current products?

a. Market development
b. Market penetration
c. Product development
d. Market saturation

Niche marketing is opposite to which one of the following concepts?

a. New marketing exploration
b. Knowledge management
c. Mass marketingpage83
d. Market intelligence

Which one of the following is NOT a part of marketing control process?

a. Set goals for organization
b. Measure performance
c. Take risk for profitspage39
d. Evaluate performance

17. All of the following are examples of customer market EXCEPT:

a. Reseller markets
b. Government markets
c. International markets
d. Business markets

18. Publics-carry news, features and editorial opinion refers to which of the following publics?

a. Financial publics
b. Media publics page43
c. Government publics
d. Citizen-action publics

19. Study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics refers to which of the following studies?
a. Segmentation
b. Demography
c. Psychographic
d. Geographic

20. What is another name of Echo boomers?
a. Baby boomlets page45
b. Baby boomers
c. Generation-X
d. Generation-Y

Which of the following is a goal-directed summary of a person's experience, education and training developed for use in the selection process?
► Curriculum vitae
► Educational record
► Career goal
► Interview questioning

Which of the following force makes an individual eligible to make decisions, give orders & directing work activities of others?
► Power
► Influence
► Authority
► Command

Previous company records & customer satisfaction surveys may serve as a source for:
► Cultivating learning culture within the organization
► Determining deficiencies that require training
► Developing career development plans for employees
► Identifying training outcomes through evaluation

Which of the following method includes the exchange of information between organizational member & the applicant through a goal-oriented conversation?

► Counseling simulations
► Vocational interest test
► Role playing
► Employment interview

Which of the given employment testing approach requires individuals to perform activities similar to those they might encounter in an actual job?
► In-basket technique
► Role playing
► Interview simulations
► Case study

As an HR manager, what should be your main focus while recruitment?
► The potential candidate must posses interpersonal and analytical skills
► The potential candidate should be very confident and sharp
► The potential candidate must be attractive enough to fit in the position
► The potential candidate should match the requirements of the job

What could be the main consideration of an HR manager during recruitment?
► Outsource the employee selection to recruiting agencies
► Screen the pool of appropriate applicants
► Attract a large number of applicants
► Only hire the experienced candidates

'There is no need to make any new appointment'; therefore, the organization has transfered Mr. Azam to another branch. This step of the organization is taken to:
► Increase the labor supply than demand
► Maintain the balance of labor supply and demand
► Decrease the labor supply than demand
► Devastate the balance of labor supply and demand

Term used to refer the potential employees available for work within the geographic area from which employees are recruited is:
► Labor market
► Employment market
► Employee market
► Job market

The best way of reducing the problems of leniency or strictness in performance appraisals is to:
► Rank employees
► Train supervisors to avoid it
► Impose a distribution for performance
► Consider the purpose of the appraisal

Which of the following problem occurs when supervisors tend to rate all their subordinates consistently low?
► Central tendency
► Leniency
► Strictness
► Halo effect

c.Leniency/Strictness—The giving of undeserved high or low ratings.

Rating a person high or low on all items because of one characteristic during performance appraisal, is known as:
► Halo effect
► Central tendency
► Stereotyping
► Biasness

Halo Error—Occurs when the evaluator perceives one factor as being of paramount

importance and gives a good or bad overall rating to an employee based on this factor.

Which of the following performance appraisal method is usually adopted for evaluating performance at managerial positions?
► Management by objective
► Critical incident
► Paired comparison
► Essay method

In which method supervisor keeps a log of positive and negative examples of a subordinate’s work-related behavior?
► Management by objective
► Comparison method
► Essay method
► Critical incident method

Sale is decreasing due to substitute product, this statement related to which one of the following research?
Select correct option:

Causal research
Observational research
Experimental research
Survey research

Following are the elements of the marketing mix EXCEPT:
Select correct option:

Distribution
Product
Target market
Pricing

Following are the elements of the marketing mix EXCEPT:
Select correct option:

Distribution
Product
Target market
Pricing

The BCG growth-share matrix classifies which of the following four types of SBUs?
Select correct option:

Product; price; promotion; placement
Sales; market share; price; promotion
Stars; cash cows; question marks; dogs

Selecting the right competitive advantage is part of which one of the following concepts?
Select correct option:

Target marketing
Market Positioning
Market segmentation
Undifferentiated Marketing

Following are the factors that influence consumer behavior EXCEPT:
Select correct option:

Cultural
Political
Personal
Psychological

Following are the factors that influence consumer behavior EXCEPT:
Select correct option:

Cultural
Political
Personal
Psychological

Companies should set up systems that ___ customer to complain.
Select correct option:

Discourage
Encourage
Do not allow
None of the given options

person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?
Select correct option:

Motivation
Perception
Habitual buying behavior
Learning

In the Boston Consulting Group approach, which one of the following is a measure of company strength in the market?
Select correct option:

Relative market share
BCG matrix
Business portfolio
Market growth rate

Which one of the following is NOT base for marketing segmentation?
Select correct option:
Consumer markets
Industrial markets
Business markets
International markets

Question # 1 of 15 ( Start time: 05:37:15 PM ) Total M - 1
Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities?
Select correct option:

Cultural environment
Natural environment 
aPolitical environment
Technological environment 

Question # 2 of 15
What is the first step in target-cost pricing? 
Determine budget limitations
Forecast sales
Predict competitive reaction
Define the market segment    

Reference:

http://webcache.googleusercontent.com/search?q=cache:9shSAkRuDHEJ:www.csb.uncw.edu/people/howe/Classes/MKT341/MKT%2520340%2520-%2520BEARDEN%2520.PPT/chap012p.ppt+"target-cost+pricing"&cd=10&hl=en&ct=clnk

Question # 5 of 15
Which of the following is an intensive growth strategy of increasing sales in present markets with present products? 
Market development
Market penetration 
Product development
Market saturation 

page 33

Market penetration means trying to increase sales of a firm’s present products in its present markets

Question # 6 of 15
Which one of the following is the first step of marketing research process?
Define problem 
Data analysis
Interpretation
Implementation 

Question # 7 of 15
“Outside-in” perspective focus on which of following philosophies?
Product
Satisfaction 
Sales
Promotion 

pae 223

2). The marketing concept takes an “outside-in” perspective (focuses on customer needs, values, and satisfactions).

Question # 8 of 15
Record system that provides current data on sales, costs, inventories, cash flows, accounts receivable and payable refers to which of the following data?
Internal data 
External data
Secondary data
Primary data 

Question # 9 of 15
If ABC Company observes all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using which of the following approach? 
Heterogeneous
Undifferentiated 
Differentiated
Concentrated 

Question # 10 of 15
By ___ the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups. 
Dividing
Researching
Segmenting 
Reaching

Question # 11 of 15
In which of the following methods of data collection consumers read questions from a computer screen and respond? 
Personal interviewing
Computer interviewing 
Telephone interviewing
Mail questionnaires 

Question # 12 of 15
A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation? 
Geographic
Demographic 
Psychographics
Behavioral 

Question # 13 of 15
Which one of the following is an example of a convenience consumer product? 
Petrol 
A motorcycle
A bicycle
Athletic shoes 

Question # 14 of 15
People with so many resources that they can indulge in any or all consumer self-orientation. Which one of the following category is true? 
Habitual buyers 
Innovators
Brand personalities
Reference groups 

Question # 15 of 15
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing? 
Sampling unit
Sampling size
Sampling procedure 

Sampling cost  

Which one of the following options represents the collection of businesses and products that make up a company
Strategic business unit
Mission statement
Strategic plan
Business portfolio

Some analysts see which of the following as the major enduring asset of a company, outlasting the company’s specific products and facilities?
Select correct option:
       Brand
       Style
       Package
       Design

page 98 

Question # 3 of 15
Which of the following refers to “The art and science of choosing target markets and building profitable relationships”?
       Customer relationship management
       Knowledge management
       Total quality management
       Marketing management

Question # 4 of 15 ( Start time: 06:50:50 PM )        Total M - 1
Public that influence the company’s ability to obtain funds reflects which of the following publics?
Select correct option:
       Financial publics
       Media publics
       Government publics
       Citizen-action publics

Which one of the following is a part of marketing functions?
Select correct option:
       Standardizing and grading
       Financing & Risk taking
       Securing Marketing Information
       All of the above

 Question # 6 of 15 ( Start time: 06:52:31 PM )        Total M - 1
A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
Select correct option:
       An open-ended
       A dichotomous
       A multiple choice
       A scale

Planning that involves developing a strategy to meet competition and ensure long-term survival and growth” represents which one of the following planning types
Select correct option:
       Long-range planning
       Short-range planning
       Annual planning
       Strategic planning

The search for new-product ideas should be ___ rather than haphazard.
Select correct option:
       Consistent
       Systematic
       Continual
       Seldom

page 102 

The search for new-product ideas should be systematic rather than haphazard.

Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?
Select correct option:
       Product line
       Line extension
       Private brand
       Product bandwidth

page 100

A product line is a group of products that are closely related because they function in a similar  manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.

Studies of the origin of man, religion, and thought-provoking ad campaigns are on the rise. This study reflects which of the following views?
       People’s views of the universe
       People’s views of nature
       People’s views of society
       People’s views of organization

page 48

f). People’s views of the universe. Studies of the origin of man, religion, and.thought-provoking ad campaigns are on the rise. Currently, Americans are on a spiritual journey. This will probably take the form of “spiritual individualism.”

The BCG growth-share matrix classifies which of the following four types of SBUs?
Product; price; promotion; placement
Sales; market share; price; promotion
Stars; cash cows; question marks; dogs
Planning; organizing; leading; controlling

According to Philip Kotler how many marketing management philosophies are there?
Three
Four
Five
Six

Which one of the following option is NOT correct for marketing management?
Select correct option:
       It increases demand
       It reduces demand
       It destroys demand
       It finds demand

During shopping in a market, a girl sees a new diet cola. She picks up a six-pack to take home and try. This purchase is indicative of which one of the following decision making?
Select correct option:
       Low-involvement
       High-involvement
       Enduring
       Perceived

page 70 

Companies begin their marketing with one targeted segment and then expand into other segments refers to which of the following concepts?
Select correct option:
       Concentrated
       Multisegment
       Total market
       Target marketing

page 82