Question No: 85( M - 1
).
Which of the following
factors are often used for segmenting customer groups?
Geographic factors
Psychographic factors
Behavioral factors
Demographic factors
Question No: 86( M - 1
).
What is the stage of
the buyer decision process in which the consumer uses
information to evaluate brands in the choice set?
information to evaluate brands in the choice set?
The alternative
evaluation stage
The situational stage
The experimental stage
The informative stage
Question No: 87( M - 1
).
The factors such as
the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle,
personality and self-concept that influences buyer’s decisions refers to which
one of the following characteristic?
Personal
characteristics
Behavioral characteristics
Demographical
characteristics
Question No: 88( M - 1
).
Marketers are
interested in the roles and influence of the husband, wife and children on the
purchase of different products and services. Which one of the following segment
is being studied by the marketer?
Social class
Opinion leader
Reference group
Family
Question No: 89( M - 1
).
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
Product
Political
Price
Promotion
Question No: 90( M - 1
).
Which one of the
following step in the marketing research process deals in "defining the
problems and research objectives, implementing the research plan, and interpreting
and reporting the findings"?
Developing the
research budget
Choosing the research
agency
Choosing the research
method
Developing the
research plan
Question No: 91( M - 1
).
Which one of the
following environment is made up of institutions and other forces affecting
society’s basic values, perceptions, preferences and behaviors?
Cultural environment
Fictitious environment
Natural environment
Political environment
Question No: 92( M - 1
).
A manufacturer-owned
operation that provides services usually associated with agents, refers to
which one of the following?
Wholesaler
Sales office
Sales branch
Public warehouse
Wholesaler
Sales office
Sales branch
Public warehouse
Question No: 93( M - 1
).
Advertising agencies
are an example of which of the following marketing intermediaries?
Insurance company
Financial intermediary
Marketing services
agency
Physical distribution
firm
Question No: 94( M - 1
).
Which one of the
following is a chief goal of the implementation function in marketing process?
Develop marketing
plans
Turns plans into
actions
Take corrective
actions.
Develop strategic
plans.
Question No: 95( M - 1
).
Developing and
maintaining a strategic fit between the organization’s goals and capabilities
and its changing marketing opportunities represent which one of the following
concept?
Marketing
objectives
Strategy
planning
Marketing
activities
Corporate
strategies
Question No: 96( M - 1
).
Which one of the
following options is best to explain the purpose of intranets?
Buying and selling
processes
Business-to-business
purchasing
Communication among
employees
Maintaining customer
relations
Question No: 97( M - 1
).
A network of networks
that consists of millions of smaller domestic, academic, business, and government
networks, which together carry various information and services. Which one of
the following networks represents it?
LAN
Intranet
Extranet
Internet
Question No: 98( M - 1
).
If you are attempting
to create primary demand toward your product, you will use which type of the
following ads?
Informative
Persuasive
Reminder
Cooperative
Informative
Persuasive
Reminder
Cooperative
Question No: 99( M - 1
).
Which one of the
following option is NOT a benefit of internet marketing?
Cost effective
Time saving
Reliability
Open new venue
Question No: 100( M -
1 ).
Which one of the
following option is NOT a benefit for buyer with E-commerce?
Convenience
Easy and private
Reliability
Greater product access
Question No: 101( M -
1 ).
Which of the following
is an administrative trade restriction that imposes a complete ban on imports
of a specified product?
Import quota
Tariff
Embargo
Dumping
Question No: 102( M -
1 ).
Which one of the
following is NOT a part of Joint Venture?
Single member private limited company
Single member private limited company
Contract manufacturing
Joint ownership
Licensing
Joint ownership
Licensing
Question No: 102( M -
1 ).
If a food company
gives 5 percent discount in particular burger to increase sales, it is altering
which one of the following elements of the marketing mix?
Promotion
Price
Product
Place
Promotion
Price
Product
Place
Question No: 103( M -
1 ).
Which one of the
following options refers to “The art and science of choosing target markets and
building profitable relationships”?
Customer relationship management
Knowledge management
Total quality management
Marketing management
Customer relationship management
Knowledge management
Total quality management
Marketing management
Question No: 104( M -
1 ).
Which one of the
following options is best to explain the purpose of intranets?
Buying and selling processes
Business-to-business purchasing
Communication among employees
Maintaining customer relations
Buying and selling processes
Business-to-business purchasing
Communication among employees
Maintaining customer relations
Question No: 104( M -
1 ).
E-marketing refers to
which one of the following?
Email marketing
Electronic marketing
Electric marketing
Elastic marketing
Email marketing
Electronic marketing
Electric marketing
Elastic marketing
Question No: 105( M -
1 ).
Which of the following
option is NOT related with traditional buyer’s rights?
Right not to buy a product that is offered for sale
Right to expect the product to be safe
Right to expect the product to perform as claimed
Right to ask money back even not offered by the seller
Right not to buy a product that is offered for sale
Right to expect the product to be safe
Right to expect the product to perform as claimed
Right to ask money back even not offered by the seller
The verbal portion of an advertisement,
including headlines, body, and signature reflects which one of the following
concepts?
Copy
Storyboard
Layout
Script
Connecting with
employees in the company refers to which of the following options?
Extranet
Internet
Intranet
World Wide Web
Which one of the
following affects both demographic and psychological factors?
Quantity discounts
Price
elasticityhttp://www.slideshare.net/adhirock/pricing-strategy
Quality discounts
Mark-up pricing
The name of a vast
public web of computer networks that connect users of all types all around the
world to each other?
Intranets
Extranets
Internet
Bytes
According
to Mintzberg, when a manager searches the organization and its environment
for opportunities and initiates projects to bring about change, the manager is
acting in which role?
Negotiator
Entrepreneur
Monitor
Resource allocator
Which one of the following
concept states that consumers will favor products that offer the most quality,
performance and features?
Product
concepthandouts page20
Selling concept
Marketing concept
Production concept
Collecting, analyzing and
interpretation of data refer to which of the following concepts?
Marketing
researchhandouts page 53
Marketing intelligence
Marketing information
Marketing knowledge
In SWOT analysis, strength and
weaknesses are part of which of the following environment?
Internal
Outdoor
External
Outside
A manufacturer spends a large
amount of money on research and development leading to the introduction of a
product that is likely to present the firm with a breakthrough opportunity. The
manufacturer prices the product with the goal of achieving a 20 percent return
on its investment. Which of the following types of pricing objectives is the
company using?
Target return
Profit maximization
Nonprice competition
Meeting competition
Which of the following is an
intensive growth strategy of increasing sales in present markets with present
products?
Market development
Market
penetrationpage33
Product development
Market saturation
Which one of the following
concept is the latest in a marketing philosophy?
Societal
marketing conceptpage 20
Selling concept
Marketing concept
Production concept
Which one of the following set
is considered as a fit-match of firm?
Opportunities – strength
Opportunities – weaknesses
Opportunities – customer demand
Customer value – weakness
Publics including workers,
managers, volunteers and the board of directors show which of the following
publics?
Citizen-action publics
Local publics
General publics
Internal
Publicspage44
A marketing manager of a large
consumer foods company is studying distribution, promotion, and price of the
company's product. Marketing manager is studying which one of the following
concepts?
Marketing strategy
Marketing mix
Market offering
Marketing plan
In the BCG approach, stars are
high-share, high-growth businesses or products. They need heavy investment to
finance rapid growth. When their growth slows down, they turn into which of the
following?
Dogs
Question marks
Cash cows
SBU
Trust and trustworthiness
affect a leader’s access to:
Dedication and achievement
Persuasion and control
Power and influence
Knowledge and cooperation
Value pricing" means
setting a fair price for a marketing mix that gives the target market superior
customer value.
True
False
Which one of the following
promotion tools includes press releases and special events?
Personal selling
Direct marketing
Public relations
Publicity
Companies should set up systems
that _____ customer to complain.
Discourage
Encourage
Do not allow
None of the given options
Buyer decision process
consists of five stages. Which of the following is NOT one of these stages?
Evaluation of Alternatives
Information
search
Variety-seeking buying behavior
Post purchase behavior
Publics--carry news, features,
and editorial opinions refer to which of the following publics?
Financial publics
Media publics page43
Government publics
Citizen-action publics
All of the following are the
customer markets EXCEPT which of the following?
Reseller markets
Government
marketspage 43
International markets
Business markets
The standards that state the
amount each salesperson should sell and how sales should be divided among the
company’s products. It refers to which one of the following concepts?
Sales goals
Company quotas
Sales
quotaspage 189
Sales incentives
There are major steps in media
selection. Which is NOT one of these steps?
Deciding on reach, frequency,
and impact
Choosing among major media
types
Selecting specific media
vehicles
Deciding on
format elementspage 173
Society and culture shape the
basic form of human needs refers to which one of the following option?
Needs
Wantspage10
Values
An exchange
What is our business? Who’s our
customer? What do our customers value? What should our business be? All these
simple-sounding questions define which of the following concepts?
Objectives and goals
Mission statement
page29
Business portfolio
Operational strategies
Finance, research and
development, purchasing and manufacturing are all activities of which element
of the micro environment?
The supplier
The Competitor
The
companypage42
The public
All of the following are the
stages in the adoption process EXCEPT:
Awareness
Interest
Evaluation
Laggardspage73
Connecting with employees in
the company refers to which of the following options?
Extranet
Internet
Intranetpage23
World Wide Web
What is generally the result of
groupthink?
Higher quality decisions
More risky decisions
Less critical analysis
Unpopular decisions
A __________ is a retail
establishment that combines supermarket and discount store shopping in one
location.
Superstore
Department store
Hypermarkethttp://en.wikipedia.org/wiki/Hypermarket
Mega market
Which one of the following is
NOT a part of industry structure analysis?
Buyers
Sellers
Entry/exit barriers
Competitorpage
49
Characteristics such as age,
gender and marital status are known as _________________
Psychographic characteristics
Biographical
characteristics(http://wiki.answers.com/Q/Explain_in_detail_the_elements_of_biographical_characteristics_ability_and_personality )
Geographical characteristics
Behavioral characteristics
In the Boston Consulting Group
approach, which one of the following is a measure of company strength in the
market?
Relative market share
BCG
matrixpage31
Business portfolio
Market growth rate
Which one of the following is
the function of direct distribution channel?
The flow of
products from producers to customers (http://tutor2u.net/business/marketing/distribution_introduction.asp )
Links producers to other
marketing intermediaries
Takes title to products and
resells them
Manages transportation and
warehousing functions
A firm that operates in more
than one country known as:
Global firm
Marketing firm
Operating firm
Outside firm
Which of the following is not
one of the four primary management functions?
Planning
Staffing
Organizing
Leading
Which one of the
following SBUs is low-growth, high share businesses which generate a
lot of cash that the firm uses to pay its bills and support
other SBUs that need investment.
Stars
Cash
cowspage31
Question marks
Stars and cash cows
Why do manufacturers offer
channel members quantity discounts, promotional allowances and slotting
allowances?
To increase the level of
vertical integration
To establish long-term
transactional relationships
To take advantage of price
elasticity
To encourage them to actively
market the product
Following are the elements of
the marketing mix EXCEPT:
Distribution
Product
Target market
Pricing
Which one of the following is
the function of direct distribution channel?
The flow of
products from producers to customers
Links producers to other
marketing intermediaries
Takes title to products and
resells them
Manages transportation and
warehousing functions
Connecting with employees in
the company refers to which of the following options?
Extranet
Internet
Intranet
World Wide Web
To reduce inventory management
costs, many companies use a system where they carry only small inventories of
parts or merchandise, often only enough for a few days of operation refers to
which of the following concepts?
Just-in-time
logisticspage143
Limited inventory logistics
Economic order quantity
Supply chain management
What can be offered to a market
to satisfy a need or want?
Service
Customer value
Productpage10
Quality
Distribution of product to get
it in the market refers to which of the following activities?
Selling activities
Advertising activities
Promotion activities
Place or
distribution activities page17
Which of the following
statements about the determinants of personality is true?
Personality
appears to be a result of external factors
Personality appears to be a
result of mainly hereditary factors
Personality appears to be a
result of mainly environmental factors
Personality appears to be a
result of both hereditary and environmental factors
Which of the following group is
focused by producer to sell their products?
Final users
Intermediariespage43
The government
Competitors
Which one of the following is
the major direct-marketing communications tool in today’s business world?
Television
marketingpage192
Kiosk marketing
Telephone marketing
Catalog marketing
Which one of the following
factor relates to family that influences consumer behavior?
Cultural
Socialpage 64
Personal
Business
Which of the following is NOT a
sales promotion?
Coupons
TV commercials
Contests
Premiums
Which one of the following is
the way in which consumers perceive an actual or potential product?
Product idea
Product conceptpage103
Product image
Test market
Which one of the following
option is true for Marketing?
Demand
management
Customer relationship
Making a sale
Making a profit
The verbal portion of an
advertisement, including headlines, body, and signature reflects which one of
the following concepts?
Copy
Storyboard
Layout
Script
What are the companies doing
from the following options as a result of an explosion of more focused media
that better match today’s targeting strategies?
More narrowcasting and less
broadcasting
Less
broadcasting and more narrowcastingpage160
Less narrowcasting and
broadcasting
More narrowcasting and
broadcasting
The economic sacrifice made by
a buyer to a seller for products or services refers to which one of the
following price?
Objective price
Target price
Barter price
Transaction price
An activity and/or material
that offers added value or incentive to resellers, salespersons, or consumers.
Which one of the following promotional tools offers added value?
Advertising
Personal selling
Publicity
Sales promotion
People often buy the kind of
clothing. What does it show?
Attitude
Status
Learning
Lifestylepage66
In international pricing
companies that market their products internationally must decide what prices to
charge in the different countries in which they operate.
True
False
A sales representative from a
software company shows an accounting firm that a new software package can
perform bookkeeping tasks that the firm's present package cannot. The
accounting firm is most likely in which stage of the organizational buying
decision process?
Problem
recognitionpage70
Product specification
Product selection
Product purchase
Which one of the following
categories refers to a group of products that are closely related because they
function in a similar manner, are sold to the same customer groups, are
marketed through the same type of outlets, or fall within given price ranges?
Product
linepage100
Line extension
Private brand
Product bandwidth
Which of the following
advertising is used heavily for creating a primary demand when introducing a
new product in the market?
Persuasive advertising
Informative
advertisingpage170
Comparative advertising
Institutional advertising
The decline stage is marked by
chronically decreasing profits.
True
False
Which one of the following is
NOT a part of market potential? Select correct option?
Size
Growth rate
Size and growth rate
Inflationpage49
Management at Happy Motors must
decide what mix of compensation elements to offer their sales force. Which of
the following is NOT one of the four basic types of compensation plans?
Straight commission
Straight salary
Salary and commission
Commission and bonuses
Mobilink divides buyers
into groups based on their knowledge, attitudes, uses or responses to a
product. It is obviously using which type of segmentation?
Behavioralpage85
Psychographic
Demographic
Geographic
The first step in the marketing
control process is BEST described as one where the marketer performs which of
the following activities?
Evaluates performance
Measures performance
Sets specific
goalspage39
Takes corrective action
Which one of the following is
an example of a convenience consumer product?
Petrol
A motorcycle
A bicycle
Athletic shoes
Which one of the following is a
part of marketing functions?
Standardizing and grading
Financing & Risk taking
Securing Marketing Information
All of the
abovepage13
Which of the following
communication and promotion tools involve direct connections with customers
aimed toward building customer-unique value and lasting relationships?
Personal
selling and direct marketingpage151
Public relation and publicity
E-commerce and E-business
Advertising and sales promotion
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