Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
Complex buying behavior
Dissonance-reducing buying behavior
Habitual buying behaviors
Variety-seeking buying behaviors 

Distribution of product to get it in the marks refers to which of th
e following activities?
Selling Activities
Advertising activities
Promotion Activities
Place or distribution activities

The process of dividing a total market into market groups so that persons within each group have relatively similar product need refers to which of the following?
Segmenting (Not Sure)
Differentiating
Target marketing
Concentrating
 Companies begin their marketing with one targeted segment and then expand into other segments refer to which of the following concepts?
Concentrated
Multisement
Total Marks
Target Marking

Which of the following is NOT a part of the macro-environment?
Demographic forces
Natural Forces
Competitor’ forces
Political forces
Which of the following is NOT an alternative to increase in the process of a commodity ?
Reducing product size
Using Less Expensive materials
Unbundling the product
Non of the above
Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:
Physiological need
Safely need
Need recognition
Self- Actualization

Which of the following may be ignored while making channel distribution decisions?
Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following
purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
Seven
Three
Five
In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer’s black box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most
likely use?
Advertising
Publicity
Personal selling
Sales promotion


Which of the following may be ignored while making channel distribution decisions? Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors 
None of the above
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase 
Modified rebuy purchase
A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services.  which one of the following networks represents it?
LAN
Intranets
Extranet
Internet 
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Intranets
Extranets
Internet 
Bytes
How many stages involved in the consumer adoption process?
Six
Seven
Three
Five 


In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading 
Risk Taking


Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics  
Citizen-action publics


Which one of the following stage is NOT a part of buyer’s black box?
Brand choice
Product choice
Need recognition 
Dealer choice


If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?
Advertising
Publicity
Personal selling
Sales promotion

n a super store you want to purchase dry milk for making tea. In the selection phase you go to dry milk shelf and find the dry milk of two companies. You select the one and ignore the other. Which one of the following is the weak connection you have with the rejected brand?
  Brand Equity
  Brand Positioning
  Brand Packaging
  Brand Labeling

“Provide more quality products and services without variation in the quality” refers to which of the following marketing functions?
  Standardizing and grading
  Transporting
  Storing
Selling

Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company?
  Mail
  Telephone
  Personal interview
  All of the given options

Company B is an internet service provider company and it has launched two different packages which charge a fixed and some variable rates according to usage in a month. Company B is using which type of product mix pricing strategies?
  Product Line Pricing
  Optional Product Pricing
  Captive Product Pricing
  By Product Pricing
Value based pricing is a type of pricing method which is used to set the price of product. Which of the following source derive this technique in setting the price?
  MArket
  Customer
  Product
  All of the above 
Which one of the following is an example of a convenience consumer product?
  Petrol
  A motorcycle
  A bicycle
  Athletic shoes

“Planning that involves developing a strategy to meet competition and ensure long-term survival and growth” represents which one of the following planning types
  Long-range planning
  Short-range planning
  Annual planning
  Strategic planning

The process of shaping and refining potential product ideas refers to which one of the following options?
  Prototype development
  Concept development
  Test marketing
Idea screening

Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?
  Natural environment
  Political environment
Societal environment
  Cultural environment

This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?
  Marketing data
  Marketing intelligence
  Web Master
  Secondary data




Quiz Start Time: 08:45 PM
Time Left 82
sec(s)
Question # 1 of 10 ( Start time: 08:45:38 PM ) Total Marks: 1
When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision?
Select correct option:
Does the quality of the goods meet company specifications?
Does the supplier also sell to my competitors?
Does the supplier consistently deliver on time?
Does the price meet the company budget requirements?

Quiz Start Time: 08:45 PM
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 08:47:01 PM ) Total Marks: 1
Relationship marketing is an integral part of which type of marketing philosophy?
Select correct option:
Customer and marketing philosophy
Product philosophy
Production philosophy
Selling philosophy


Quiz Start Time: 08:45 PM
Time Left 88
sec(s)
Question # 3 of 10 ( Start time: 08:48:08 PM ) Total Marks: 1
An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is:
Select correct option:
Wholesaling
Retailing
Franchising
Warehousing

Following are the pricing adjustment strategies EXCEPT one?
Select correct option:
Geographical pricing
International pricing
Segmented pricing
Sociological pricing

The mental act, condition or habit of placing trust or confidence in another shows which of the following option?
Select correct option:
Motive
Belief
Behavior
Attitude

A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.

A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.

Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings


Which one of the following scheme is TRUE regarding marketing research?
Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis

All of the following are the stages in the adoption process EXCEPT:
Select correct option:
Awareness
Interest
Evaluation
Laggards

Which one of the following factor relates to family that influences consumer behavior?
Select correct option:
Cultural
Social
Personal
Business
When Kodak sets the price range of its cameras as low priced and its related film as high priced, it is practicing which one of the following pricing decision?
Market-penetration pricing
Market-skimming pricing
Product line pricing
Captive-product pricing
Which one of the following scheme is TRUE regarding marketing research?
Gathering data, analysis, interpretation 
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
 

A penetration-pricing policy is particularly appropriate when demand is:
Increasing
Highly elastic
Highly inelastic
Decreasing
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?
Evaluates performance
Measures performance
Sets specific goals  
Takes corrective action


Sale is decreasing due to substitute product, this statement related to which one of the following research?
Causal research
Observational research
Experimental research
Survey research  


A cash discount of "2/10, net 30,” means that:
The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.
Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days. 
The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.
The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.
ABC Company launched new mobile phone and tested it in current market. XYZ Company is considering which of the following strategies?
Product development
Market development
Diversification
Market penetration


All of the following are the forces of company’s micro environment EXCEPT:
The company
The Supplier
Competitor
Demographic


Which one of the following stage of the product life cycle generates most sales revenue for the firm?
Introduction
Growth
Maturity
Decline
A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
Select correct option:
LAN
Intranets
Extranet
Internet
Which of the following may be ignored while making channel distribution decisions?
Analyzing Consumer Service Needs 
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above 

Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors 
None of the above

A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase 
Modified rebuy purchase

A network of networks that consists of millions of smaller domestic,academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
LAN
Intranets
Extranet
Internet 

Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes

How many stages involved in the consumer adoption process?
Six
SevenThree
Five

In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading 
Risk Taking

Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics 
Citizen-action publics

Which one of the following stage is NOT a part of buyer’s black box?
Brand choice
Product choice
Need recognition 
Dealer choice

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most 
likely use?
Advertising
Publicity
Personal selling
Sales promotion Which of the following is not the type of retailers?
Half service retailer
Self Service retailer
Self service whole seller
Full service whole seller
In relation to a product launch strategy, a company engaged in high levels of promotion at the same time as selling at a high price is following which one of the strategy?
Slow penetration strategy
Rapid penetration strategy
Slow skimming strategy
Rapid skimming strategy
Reference


Which of the following is used as research instrument for data collection? 
Experiment
Observation
Questionnaire
Information 

Which of the following statements about rebates is true?
Refunds paid to consumers after a purchase.
Rebates ensure that the final consumer gets a producer's price reduction.
Offered but then never request the refund.
All of the given options
Reference


Suppose you want to buy a latest automobile for your home. You go to automobiles market and start searching the car which best fits your needs. You are involved in which type of buying decision behavior? 
Complex buying behavior
Variety seeking behavior
Habitual buying behavior
Dissonance reducing buying behavior 
The behavior exhibited by the customer when product purchase requires high involvement but only few differences exist. For example, customers who want to purchase CTV will not find many differences between the brands but the price of the product and its technicality makes customer to involve more.

Nike a famous brand which is loved due to the different categories of shoes for different sports events. It has launched athletic shoes for a variety of dozen sports like running, bicycling, aerobics, baseball and fencing. Nike is using which of the following market coverage strategy?      
Undifferentiated strategy
Differentiated strategy
Concentrated strategy
All of the given options
Using a differentiated marketing strategy, a firm decides to target several market segments or niches and designs separate offers for each. General Motors tries to produce a car for every "purse, purpose, and personality." Nike offers athletic shoes for a dozen or more different sports, from running, fencing, and aerobics to bicycling and baseball.

“The task of dealing with the ongoing reality of demographic change” statement refers to which of the following Cs?
Challenge
Care
Choice
Community

McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? 
Demographic
Psychographic
Geographic
Product related

On 14th August Telenor has launched an ad campaign on TV showing the patriotism and tribute to brave sons of motherland. Telenor has used which of the following view with respect to the culture values?
People’s view of nature
People’s view of others         
People’s View of themselves
People’s view of Society

Which one of these is form of direct marketing?
Face-to-face
Kiosk
Catalogue marketing
All of the given options
There are various forms of direct marketing, which include catalog marketing, telemarketing, kiosk marketing, home shopping and direct marketing using other media.

Which product life cycle stage features an emphasis on informative promotion, development of distribution channels and low sales?
Market establishment
Market introduction
Market growth
Market maturity
A distinguishing feature of a contractual VMS (vertical market system) is the coordination and conflicts among the independent members of the channel are attained through _____. 
Select correct option: 
 Oral agreements
 Working partnerships
 Contractual agreements
 Natural competitive forces
Reference
The objective of which of the following research is to gather preliminary information that helps to better define problems and suggest hypotheses for their solution? 
Select correct option: 

 Exploratory research  
 Descriptive research  
 Casual research  
 Observational research
Current view holds that salespeople should be concerned with producing customer satisfaction and company profit. So whom do they NOT generally serve? 
Select correct option: 

 They represent the company to customers
 They represent the company to investors
 They represent the customer to the company
 None of the above
reference
All of the Ahmad’s friends try to copy his style, his dressing and the way he speaks. He is also considered as one of the most reliable person in the group. Ahmad is regarded as a/an: 
Select correct option: 
 Group member
 Opinion Leader
 Group Moderator
All of the given options
Bunny bread is mostly used in breakfast times in different areas ofLahore. Manufacture of Bunny bread has made this for all type of customers ranging from housewives to children and teens to old people. Bunny bread is using which of the following market coverage strategy? 
Select correct option: 
 Differentiated
 Undifferentiated
 Concentrated
 None of the given option
Buy it now” refers to which one of the following options? 
Select correct option: 

 Personal selling 
 Advertising
 Sales promotion
 Publicity
Following activities are the part of marketing process EXCEPT which of the following? 
Select correct option: 

 Analyzing marketing opportunities
 Selecting target markets
 Developing the business portfolio
 Managing the marketing effort
The marketing process consists of four steps: analyzing market opportunities; developing marketing strategies; planning marketing programs, which entails choosing the marketing mix (the four Ps of product, price, place, and promotion); and organizing, implementing, and controlling the marketing effort.
At least how many parties should be included in “Exchange”? 
Select correct option: 
 Two 
 Three
 Four
 Five
 The buyer decision process consists of five stages. Which of the following is NOT one of these stages? 
Select correct option: 
 Evaluation of Alternatives
 Information search
Variety-seeking buying behavior
 Post purchase behavior
It is a buying behavior not the process of buying decision making.
Publics including workers, managers, volunteers and the board of directors show which of the following publics? 
Select correct option: 

 Citizen-action publics
 Local publics
 General publics
 Internal publics
Internal publics include everyone who is an integral part of the organization. Employees are the most obvious and most numerous internal publics.
Planning that involves developing a strategy to meet competition and ensure long-term survival and growth” represents which one of the following planning types 
Select correct option: 
 Long-range planning 
 Short-range planning 
 Annual planning 
 Strategic planning 
If ABC Company observes all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using which of the following approach? 
Select correct option: 
 Heterogeneous
 Undifferentiated
 Differentiated
 Concentrated
Undifferentiated marketing - Sometimes referred to as mass marketing the firm may decide to aim its resources at the entire market with one particular product. Coca Colas original marketing strategy was based on this form.
What is the purpose of intranets? 
Select correct option: 
 Buying and selling processes
 Business-to-business purchasing
 Communication among employees
 Maintaining customer relations
ABC Company got the 2 new ideas regarding its XYZ product from customers. One idea is to develop a new version of product which is suitable for only elite classes and caters a small segment of market. Other idea is to make ingredients of product better to acceptable to a mass market at affordable price. ABC Company is in which stage of product development? 
Select correct option:  
 Idea Generation
 Idea Screening
 Concept Development
 Product Development
Idea screening reduces the number of ideas pooled during idea generation– by spotting good ideas and dropping poor ones.
Nestle company is dealing in large number of products like milk, mineral water, juices, dairy creams and ghee. These products are called: 
Select correct option: 
 Profit portfolio
 Product portfolio
 Business portfolio
 Market portfolio
Product portfolio refers to the range of products manufactured or supplied by an organization.
In summer season, WAPDA used to place ads on the electricity bill to promote the less usage of electricity. In Marketing Management perspective what is this called? 
Select correct option: 
 Demand Management
 De-marketing
 Societal Marketing
 Electricity Management
Definition of Social marketing:
“Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society."
Provide more quality products and services without variation in the quality” refers to which of the following marketing functions? 
Select correct option: 
 Standardizing and grading
 Transporting
 Storing
 Selling
Handouts: Page no.13
During the new product development process, the creation of a large pool of ideas for potential new products is the primary goal of which one of the following steps? 
Select correct option: 
 Idea generation
 Idea screening
 Concept development
 Prototype development
Which one of limited services wholesalers don’t carry or handle the product: 
Select correct option: 

Cash and carry wholesalers
 Drop shippers
 Truck wholesalers
 Rack jobbers
Reference
You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?
Select correct option:
Material and parts
Capital items
Supplies and services
None of the given options
Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback?
Select correct option:
Publicity
Sales promotion
Personal selling
Public relations
The cost of reaching one person through personal selling is considerably more than through advertising, but personal selling efforts often have greater impact on customers.  
Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method?
Select correct option:
Penetration pricing
Skimming pricing
Competition-Based Pricing
Cost-Based Pricing
Penetration Pricing is a strategic move where a certain product of an organization is introduced to the market in an undeniably lower price value compared to the regular prices of this product in the market.  One of the main goals of this strategy is to attract buyers or consumers to try this new product and likewise to promote it to the users in order to increase its demand. 
 Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a ________ store.
Select correct option:
Department
Discount
Specialty
Convenience  
There are __ ways through which the organizations change their prices to meet the change in demand of a product.
Select correct option:

1
2
4
5
Gillette was the first marketer of disposable razors to offer a product specifically designed for men. This is an example of segmentation using which of the following variables?
Select correct option:

Demographic
Psychographic
Geographic
Product use
Whether the price raised or lowered, the action will affect on:
Select correct option:
Buyers
Competitors
Competitors
All of above 
Whether the price is raised or lowered, the action will affect buyers, competitors, distributors, and suppliers and may interest government as well.   
If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Select correct option:
Focus groups
Mail surveys
Personal interviews
Observation 
Annual licensing fees and monthly rent for a day care center are examples of which one of the following costs?
Select correct option:
Fixed costs
Variable costs
Derived costs
Total costs
In which strategy company spend a lot on advertising and consumer promotion to build up consumer demand, if successful then consumer will ask their retailers for the product, the retailer will ask the wholesalers and wholesalers will ask the producers.
Select correct option:
Pull Strategy
Positioning Strategy
Push Strategy
Segmentation Strategy
Pull strategy is the promotional strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand; if successful, consumer will ask their retailers for the product, the retailer will ask the wholesalers and wholesalers will ask the producers.
Most of fast moving consumer goods (FMCG) companies are using _____ for the distribution of their products.
Select correct option:
Intensive Distribution
Exclusive Distribution
Selective Distribution
None of above
Intensive Distribution:
·         Distribution through every possible outlet…..FMCG
If a company raises its price per unit, but keeps total fixed cost and variable cost per unit the same, the break-even point will be lower.
Select correct option:
True
False
As a simple mathematical identity, raising prices increases contribution per unit, which lowers the number of units required to break even.
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
Select correct option:
Product
Price
Place
Promotion
Which of the following is NOT an internal factor while setting the price of a new product?
Select correct option:
Marketing Strategy
Objectives
Marketing Mix
None of the above
All of the above are the internal factors for setting a price for new product.
For a day care center, disposable diapers, juice boxes, cleaning supplies and electricity are examples of which one of the following costs?
Select correct option:
Fixed costs
Variable costs
Derived costs
Total costs
Which one of the following is suspicious of change and adopts only after the product is no longer considered an innovation?
Select correct option:
Late majority
Early Adopter
Early Majority
Laggards
Laggards: This group is suspicious of change and adopts only after the product is no longer considered an innovation.
Economic factors focus on which one of the following concepts?
Select correct option:
Level of economic development
Bureaucracy
Behavioral pattern
Stability of government
Hybrid marketing channels are also known as
Select correct option:
Vertical Marketing Systems
Horizontal Marketing Systems
Multinational Distribution Systems
None of above
In the past, many companies used a single channel to sell to a single market or market segment. Today, with the proliferation of customer segments and channel possibilities, more and more companies have adopted multichannel distribution systems—often called hybrid marketing channels.
When a toy manufacturer advertises a product on Saturday-morning television and tells children to ask for the product at their favorite toy shops, it is implementing which one of the following policies from its promotion mix?
Select correct option:
Differentiated
Penetration
Push
Pull
Reference
An MIS consists of people, equipment, and procedures to gather, sort, ___, evaluate, and distribute information to marketing decision makers.
Select correct option:
Test
Test market
Analyze
Assesses
Which of the following three psychographic dimensions are MOST commonly used in market segmentation?
Select correct option:
Personality, perception and learning
Personality, perception and behavior
Motives attitudes and lifestyles
Personality, social class and lifestyles
Psychographics segmentation
It calls for dividing a market into different groups based on social class, lifestyle, or personality characteristics.
Which of the following is a way in which a firm can respond to the price change by the competitor?
Select correct option:

Reduce price
Reduce the quality
Improve the quality
Increase the price

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