Low Consumer involvement in purchase and little significant
brand difference comes in which types of buying behaviors.
Complex buying behavior
Dissonance-reducing buying behavior
Habitual buying behaviors
Variety-seeking buying behaviors
Dissonance-reducing buying behavior
Habitual buying behaviors
Variety-seeking buying behaviors
Selling Activities
Advertising activities
Promotion Activities
Place or distribution activities
Advertising activities
Promotion Activities
Place or distribution activities
The process of dividing a total market into market groups so
that persons within each group have relatively similar product need refers to
which of the following?
Segmenting (Not Sure)
Differentiating
Target marketing
Differentiating
Target marketing
Concentrating
Companies begin their marketing with one targeted segment and
then expand into other segments refer to which of the following concepts?
Concentrated
Multisement
Total Marks
Target Marking
Multisement
Total Marks
Target Marking
Which of the following is NOT a part of the macro-environment?
Demographic forces
Natural Forces
Competitor’ forces
Political forces
Which of the following is NOT an alternative to increase in the
process of a commodity ?
Reducing product size
Using Less Expensive materials
Unbundling the product
Non of the above
Maslow has a list of human needs from the most pressing to the
least pressing. They include all of the following EXCEPT:
Physiological need
Safely need
Need recognition
Self- Actualization
Which of the following may be ignored while making channel
distribution decisions?
Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting
the price of a new product?
Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial
purchase of an item to be used to perform a new job refers to which of the
following
purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller
domestic, academic, business, and government networks, which together
carry various information and services. Which one of the following networks represents
it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that
connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
Seven
Three
Five
In which of the following stage marketer provides quality
product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer’s black
box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic
area and the company sells technical products, which promotion method will
it most
likely use?
Advertising
Publicity
Personal selling
Sales promotion
Which of the following may be ignored while making channel
distribution decisions? Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting
the price of a new product?
Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial
purchase of an item to be used to perform a new job refers to which of the
following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller
domestic, academic, business, and government networks, which together carry
various information and services. which one of the following networks
represents it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that
connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
Seven
Three
Five
In which of the following stage marketer provides quality
product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer’s black
box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic
area and the company sells technical products, which promotion method will it
most likely use?
Advertising
Publicity
Personal selling
Sales promotion
n a super store you want to purchase dry milk for making tea. In
the selection phase you go to dry milk shelf and find the dry milk of two
companies. You select the one and ignore the other. Which one of the following
is the weak connection you have with the rejected brand?
Brand Equity
Brand Positioning
Brand Packaging
Brand Labeling
“Provide more quality products and services without variation in
the quality” refers to which of the following marketing functions?
Standardizing and grading
Transporting
Storing
Selling
Pak Suzuki Motor Company needs to assess the company's image
relative to a new competitor. The time schedule is flexible, the research
budget is very limited and a low response rate will not be a major problem.
Which one of the following survey would be used by Pak Suzuki Motor Company?
Mail
Telephone
Personal interview
All of the given options
Company B is an internet service provider company and it has
launched two different packages which charge a fixed and some variable rates
according to usage in a month. Company B is using which type of product mix
pricing strategies?
Product Line Pricing
Optional Product Pricing
Captive Product Pricing
By Product Pricing
Value based pricing is a type of pricing method which is used to
set the price of product. Which of the following source derive this technique
in setting the price?
MArket
Customer
Product
All of the above
Which one of the following is an example of a convenience
consumer product?
Petrol
A motorcycle
A bicycle
Athletic shoes
“Planning that involves developing a strategy to meet
competition and ensure long-term survival and growth” represents which one of
the following planning types
Long-range planning
Short-range planning
Annual planning
Strategic planning
The process of shaping and refining potential product ideas
refers to which one of the following options?
Prototype development
Concept development
Test marketing
Idea screening
Which of the following environment includes laws, government
agencies, and pressure groups that influence and limit various organizations
and individuals in a given society?
Natural environment
Political environment
Societal environment
Cultural environment
This systematic collection and analysis of publicly available
information about competitors and developments in the marketing environment is
very useful. What is it called?
Marketing data
Marketing intelligence
Web Master
Secondary data
Quiz Start Time: 08:45 PM
Time Left 82
sec(s)
Question # 1 of 10 ( Start time: 08:45:38 PM ) Total Marks: 1
When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision?
Select correct option:
Does the quality of the goods meet company specifications?
Does the supplier also sell to my competitors?
Does the supplier consistently deliver on time?
Does the price meet the company budget requirements?
Time Left 82
sec(s)
Question # 1 of 10 ( Start time: 08:45:38 PM ) Total Marks: 1
When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision?
Select correct option:
Does the quality of the goods meet company specifications?
Does the supplier also sell to my competitors?
Does the supplier consistently deliver on time?
Does the price meet the company budget requirements?
Quiz Start Time: 08:45 PM
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 08:47:01 PM ) Total Marks: 1
Relationship marketing is an integral part of which type of marketing philosophy?
Select correct option:
Customer and marketing philosophy
Product philosophy
Production philosophy
Selling philosophy
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 08:47:01 PM ) Total Marks: 1
Relationship marketing is an integral part of which type of marketing philosophy?
Select correct option:
Customer and marketing philosophy
Product philosophy
Production philosophy
Selling philosophy
Quiz Start Time: 08:45 PM
Time Left 88
sec(s)
Question # 3 of 10 ( Start time: 08:48:08 PM ) Total Marks: 1
An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is:
Select correct option:
Wholesaling
Retailing
Franchising
Warehousing
Following are the pricing adjustment strategies EXCEPT one?
Select correct option:
Geographical pricing
International pricing
Segmented pricing
Sociological pricing
The mental act, condition or habit of placing trust or
confidence in another shows which of the following option?
Select correct option:
Motive
Belief
Behavior
Attitude
Select correct option:
Motive
Belief
Behavior
Attitude
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings
Which one of the following scheme is TRUE regarding marketing research?
Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
All of the following are the stages in the adoption process EXCEPT:
Select correct option:
Awareness
Interest
Evaluation
Laggards
Which one of the following factor relates to family that influences consumer behavior?
Select correct option:
Cultural
Social
Personal
Business
When
Kodak sets the price range of its cameras as low priced and its related film as
high priced, it is practicing which one of the following pricing decision?
Market-penetration
pricing
Market-skimming pricing
Product line pricing
Captive-product pricing
Which one of the following scheme is TRUE regarding marketing research?
Market-skimming pricing
Product line pricing
Captive-product pricing
Which one of the following scheme is TRUE regarding marketing research?
Gathering data,
analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
A penetration-pricing
policy is particularly appropriate when demand is:
Increasing
Highly elastic
Highly inelastic
Decreasing
Highly elastic
Highly inelastic
Decreasing
The first step in the
marketing control process is BEST described as one where the marketer performs
which of the following activities?
Evaluates performance
Measures performance
Sets specific goals
Takes corrective
action
Sale is
decreasing due to substitute product, this statement related to which one of
the following research?
Causal research
Observational research
Experimental research
Survey
research
A cash discount of
"2/10, net 30,” means that:
The buyer gets a 10
percent discount off the face value of the invoice if the invoice is paid
within 2 days.
Payment is due within
30 days; the buyer can deduct 2 percent if the bill is paid within 10
days.
The buyer makes a 2
percent down payment on the face value of the invoice within 10 days; the
remainder is due in 30 days.
The buyer gets a 2/10
(20 percent) discount if the invoice is paid within 30 days.
ABC Company launched
new mobile phone and tested it in current market. XYZ Company is considering
which of the following strategies?
Product development
Market development
Diversification
Market penetration
All of the following
are the forces of company’s micro environment EXCEPT:
The company
The Supplier
Competitor
Demographic
Which one of the
following stage of the product life cycle generates most sales revenue for the
firm?
Introduction
Growth
Maturity
Decline
A network of networks
that consists of millions of smaller domestic, academic, business, and
government networks, which together carry various information and services.
Which one of the following networks represents it?
Select correct option:
LAN
Intranets
Extranet
Internet
Which of the following may be ignored while
making channel distribution decisions?
Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller domestic,academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
SevenThree
Five
In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer’s black box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most
likely use?
Advertising
Publicity
Personal selling
Sales promotion Which of the following is not the type of retailers?
Half service retailer
Self Service retailer
Self service whole seller
Full service whole seller
Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller domestic,academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
SevenThree
Five
In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer’s black box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most
likely use?
Advertising
Publicity
Personal selling
Sales promotion Which of the following is not the type of retailers?
Half service retailer
Self Service retailer
Self service whole seller
Full service whole seller
In relation to a product launch strategy, a company engaged
in high levels of promotion at the same time as selling at a high price is
following which one of the strategy?
Slow penetration strategy
Rapid penetration strategy
Slow skimming strategy
Rapid skimming strategy
Reference
Which of the following is used as research instrument for data collection?
Experiment
Observation
Questionnaire
Information
Which of the following statements about rebates is true?
Refunds paid to consumers after a purchase.
Rebates ensure that the final consumer gets a producer's price reduction.
Offered but then never request the refund.
All of the given options
Reference
Suppose you want to buy a latest automobile for your home. You go to automobiles market and start searching the car which best fits your needs. You are involved in which type of buying decision behavior?
Complex buying behavior
Variety seeking behavior
Habitual buying behavior
Dissonance reducing buying behavior
The behavior exhibited by the customer when product purchase requires high involvement but only few differences exist. For example, customers who want to purchase CTV will not find many differences between the brands but the price of the product and its technicality makes customer to involve more.
Nike a famous brand which is loved due to the different categories of shoes for different sports events. It has launched athletic shoes for a variety of dozen sports like running, bicycling, aerobics, baseball and fencing. Nike is using which of the following market coverage strategy?
Undifferentiated strategy
Differentiated strategy
Concentrated strategy
All of the given options
Using a differentiated marketing strategy, a firm decides to target several market segments or niches and designs separate offers for each. General Motors tries to produce a car for every "purse, purpose, and personality." Nike offers athletic shoes for a dozen or more different sports, from running, fencing, and aerobics to bicycling and baseball.
“The task of dealing with the ongoing reality of demographic change” statement refers to which of the following Cs?
Challenge
Care
Choice
Community
McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables?
Demographic
Psychographic
Geographic
Product related
On 14th August Telenor has launched an ad campaign on TV showing the patriotism and tribute to brave sons of motherland. Telenor has used which of the following view with respect to the culture values?
People’s view of nature
People’s view of others
People’s View of themselves
People’s view of Society
Which one of these is form of direct marketing?
Face-to-face
Kiosk
Catalogue marketing
All of the given options
There are various forms of direct marketing, which include catalog marketing, telemarketing, kiosk marketing, home shopping and direct marketing using other media.
Which product life cycle stage features an emphasis on informative promotion, development of distribution channels and low sales?
Market establishment
Market introduction
Market growth
Market maturity
Slow penetration strategy
Rapid penetration strategy
Slow skimming strategy
Rapid skimming strategy
Reference
Which of the following is used as research instrument for data collection?
Experiment
Observation
Questionnaire
Information
Which of the following statements about rebates is true?
Refunds paid to consumers after a purchase.
Rebates ensure that the final consumer gets a producer's price reduction.
Offered but then never request the refund.
All of the given options
Reference
Suppose you want to buy a latest automobile for your home. You go to automobiles market and start searching the car which best fits your needs. You are involved in which type of buying decision behavior?
Complex buying behavior
Variety seeking behavior
Habitual buying behavior
Dissonance reducing buying behavior
The behavior exhibited by the customer when product purchase requires high involvement but only few differences exist. For example, customers who want to purchase CTV will not find many differences between the brands but the price of the product and its technicality makes customer to involve more.
Nike a famous brand which is loved due to the different categories of shoes for different sports events. It has launched athletic shoes for a variety of dozen sports like running, bicycling, aerobics, baseball and fencing. Nike is using which of the following market coverage strategy?
Undifferentiated strategy
Differentiated strategy
Concentrated strategy
All of the given options
Using a differentiated marketing strategy, a firm decides to target several market segments or niches and designs separate offers for each. General Motors tries to produce a car for every "purse, purpose, and personality." Nike offers athletic shoes for a dozen or more different sports, from running, fencing, and aerobics to bicycling and baseball.
“The task of dealing with the ongoing reality of demographic change” statement refers to which of the following Cs?
Challenge
Care
Choice
Community
McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables?
Demographic
Psychographic
Geographic
Product related
On 14th August Telenor has launched an ad campaign on TV showing the patriotism and tribute to brave sons of motherland. Telenor has used which of the following view with respect to the culture values?
People’s view of nature
People’s view of others
People’s View of themselves
People’s view of Society
Which one of these is form of direct marketing?
Face-to-face
Kiosk
Catalogue marketing
All of the given options
There are various forms of direct marketing, which include catalog marketing, telemarketing, kiosk marketing, home shopping and direct marketing using other media.
Which product life cycle stage features an emphasis on informative promotion, development of distribution channels and low sales?
Market establishment
Market introduction
Market growth
Market maturity
A distinguishing
feature of a contractual VMS (vertical market system) is the coordination and
conflicts among the independent members of the channel are attained through
_____.
Select correct
option:
Oral agreements
Working
partnerships
Contractual
agreements
Natural
competitive forces
Reference
The objective of which
of the following research is to gather preliminary information that helps to
better define problems and suggest hypotheses for their solution?
Select correct
option:
Exploratory
research
Descriptive
research
Casual
research
Observational
research
Current view holds
that salespeople should be concerned with producing customer satisfaction and
company profit. So whom do they NOT generally serve?
Select correct
option:
They represent
the company to customers
They represent
the company to investors
They represent
the customer to the company
None of the
above
reference
All of the Ahmad’s
friends try to copy his style, his dressing and the way he speaks. He is also
considered as one of the most reliable person in the group. Ahmad is regarded
as a/an:
Select correct option:
Group member
Opinion Leader
Group Moderator
All of the given options
All of the given options
Bunny bread is mostly
used in breakfast times in different areas ofLahore. Manufacture of Bunny bread
has made this for all type of customers ranging from housewives to children and
teens to old people. Bunny bread is using which of the following market
coverage strategy?
Select correct
option:
Differentiated
Undifferentiated
Concentrated
None of the given
option
Buy it now” refers to
which one of the following options?
Select correct
option:
Personal
selling
Advertising
Sales promotion
Publicity
Following activities
are the part of marketing process EXCEPT which of the following?
Select correct
option:
Analyzing
marketing opportunities
Selecting target
markets
Developing the business portfolio
Managing the
marketing effort
The marketing process
consists of four steps: analyzing market opportunities; developing marketing
strategies; planning marketing programs, which entails choosing the marketing
mix (the four Ps of product, price, place, and promotion); and organizing,
implementing, and controlling the marketing effort.
At least how many
parties should be included in “Exchange”?
Select correct
option:
Two
Three
Four
Five
The buyer
decision process consists of five stages. Which of the following is NOT one of
these stages?
Select correct
option:
Evaluation of
Alternatives
Information
search
Variety-seeking buying
behavior
Post purchase
behavior
It is a buying behavior
not the process of buying decision making.
Publics including
workers, managers, volunteers and the board of directors show which of the
following publics?
Select correct
option:
Citizen-action
publics
Local publics
General publics
Internal publics
Internal publics include
everyone who is an integral part of the organization. Employees are the most
obvious and most numerous internal publics.
Planning that involves
developing a strategy to meet competition and ensure long-term survival and
growth” represents which one of the following planning types
Select correct
option:
Long-range
planning
Short-range
planning
Annual
planning
Strategic
planning
If ABC Company
observes all compact disc customers as pretty much alike and thus offered only
one marketing mix, it would be using which of the following approach?
Select correct
option:
Heterogeneous
Undifferentiated
Differentiated
Concentrated
Undifferentiated
marketing - Sometimes referred to as mass marketing the firm may decide to aim
its resources at the entire market with one particular product. Coca Colas
original marketing strategy was based on this form.
What is the purpose of
intranets?
Select correct
option:
Buying and
selling processes
Business-to-business
purchasing
Communication
among employees
Maintaining
customer relations
ABC Company got the 2
new ideas regarding its XYZ product from customers. One idea is to develop a
new version of product which is suitable for only elite classes and caters a
small segment of market. Other idea is to make ingredients of product better to
acceptable to a mass market at affordable price. ABC Company is in which stage
of product development?
Select correct option:
Idea Generation
Idea Screening
Concept
Development
Product
Development
Idea screening reduces
the number of ideas pooled during idea generation– by spotting good ideas and dropping
poor ones.
Nestle company is
dealing in large number of products like milk, mineral water, juices, dairy
creams and ghee. These products are called:
Select correct
option:
Profit portfolio
Product portfolio
Business
portfolio
Market portfolio
Product portfolio refers
to the range of products manufactured or supplied by an organization.
In summer season,
WAPDA used to place ads on the electricity bill to promote the less usage of
electricity. In Marketing Management perspective what is this called?
Select correct
option:
Demand
Management
De-marketing
Societal
Marketing
Electricity
Management
Definition of Social
marketing:
“Social marketing seeks
to influence social behaviors not to benefit the marketer, but to benefit the
target audience and the general society."
Provide more quality
products and services without variation in the quality” refers to which of the
following marketing functions?
Select correct
option:
Standardizing
and grading
Transporting
Storing
Selling
Handouts: Page no.13
During the new product
development process, the creation of a large pool of ideas for potential new
products is the primary goal of which one of the following steps?
Select correct
option:
Idea generation
Idea screening
Concept
development
Prototype
development
Which one of limited
services wholesalers don’t carry or handle the product:
Select correct
option:
Cash and carry
wholesalers
Drop shippers
Truck
wholesalers
Rack jobbers
Reference
You are planning to
install a steel manufacturing plant in your city. For that purpose you want to
have a supplier who supplies you the steel in raw form for manufacturing. Here
supplier supplies you which of the following form of industrial product?
Select correct option:
Material and parts
Capital items
Supplies and services
None of the given
options
Which promotion mix
ingredient costs considerably more than advertising to reach one person but can
provide more immediate feedback?
Select correct option:
Publicity
Sales promotion
Personal selling
Public relations
The cost of reaching one
person through personal selling is considerably more than through advertising,
but personal selling efforts often have greater impact on customers.
Setting low prices to
encourage initial product trial and to generate sales growth reflects which one
of the following pricing method?
Select correct option:
Penetration pricing
Skimming pricing
Competition-Based
Pricing
Cost-Based Pricing
Penetration Pricing is a
strategic move where a certain product of an organization is introduced to the
market in an undeniably lower price value compared to the regular prices of
this product in the market. One of the main goals of this strategy is to
attract buyers or consumers to try this new product and likewise to promote it
to the users in order to increase its demand.
Mr. A's
girlfriend tells him she wants jewellery for Christmas. He decides to go to a
store that provides the best possible selection of jewellery. His best choice
would be to shop at a ________ store.
Select correct option:
Department
Discount
Specialty
Convenience
There are __ ways
through which the organizations change their prices to meet the change in
demand of a product.
Select correct option:
1
2
4
5
Gillette was the first
marketer of disposable razors to offer a product specifically designed for men.
This is an example of segmentation using which of the following variables?
Select correct option:
Demographic
Psychographic
Geographic
Product use
Whether the price
raised or lowered, the action will affect on:
Select correct option:
Buyers
Competitors
Competitors
All of above
Whether the price is raised or lowered, the action
will affect buyers, competitors, distributors, and suppliers and may
interest government as well.
If Proctor and Gamble,
the makers of Ariel, need to know what percentage of customers examines product
labels before making a product selection in the supermarket? By which method
this study would be accomplished?
Select correct option:
Focus groups
Mail surveys
Personal interviews
Observation
Annual licensing fees
and monthly rent for a day care center are examples of which one of the
following costs?
Select correct option:
Fixed costs
Variable costs
Derived costs
Total costs
In which strategy
company spend a lot on advertising and consumer promotion to build up consumer
demand, if successful then consumer will ask their retailers for the product,
the retailer will ask the wholesalers and wholesalers will ask the producers.
Select correct option:
Pull Strategy
Positioning Strategy
Push Strategy
Segmentation Strategy
Pull strategy is the
promotional strategy that calls for spending a lot on advertising and consumer
promotion to build up consumer demand; if successful, consumer will ask their
retailers for the product, the retailer will ask the wholesalers and
wholesalers will ask the producers.
Most of fast moving
consumer goods (FMCG) companies are using _____ for the distribution of their
products.
Select correct option:
Intensive Distribution
Exclusive Distribution
Selective Distribution
None of above
Intensive Distribution:
·
Distribution through
every possible outlet…..FMCG
If a company raises
its price per unit, but keeps total fixed cost and variable cost per unit the
same, the break-even point will be lower.
Select correct option:
True
False
As a simple mathematical
identity, raising prices increases contribution per unit, which lowers the
number of units required to break even.
“How are you telling
consumers in your target group about your product” This question belongs to
which marketing concept?
Select correct option:
Product
Price
Place
Promotion
Which of the following
is NOT an internal factor while setting the price of a new product?
Select correct option:
Marketing Strategy
Objectives
Marketing Mix
None of the above
All of the above are the
internal factors for setting a price for new product.
For a day care center,
disposable diapers, juice boxes, cleaning supplies and electricity are examples
of which one of the following costs?
Select correct option:
Fixed costs
Variable costs
Derived costs
Total costs
Which one of the
following is suspicious of change and adopts only after the product is no
longer considered an innovation?
Select correct option:
Late majority
Early Adopter
Early Majority
Laggards
Laggards: This group is suspicious of change and adopts
only after the product is no longer considered an innovation.
Economic factors focus
on which one of the following concepts?
Select correct option:
Level of economic development
Bureaucracy
Behavioral pattern
Stability of
government
Hybrid marketing
channels are also known as
Select correct option:
Vertical Marketing
Systems
Horizontal Marketing
Systems
Multinational
Distribution Systems
None of above
In the past, many
companies used a single channel to sell to a single market or market segment.
Today, with the proliferation of customer segments and channel possibilities,
more and more companies have adopted multichannel distribution systems—often
called hybrid marketing channels.
When a toy
manufacturer advertises a product on Saturday-morning television and tells
children to ask for the product at their favorite toy shops, it is implementing
which one of the following policies from its promotion mix?
Select correct option:
Differentiated
Penetration
Push
Pull
Reference
An MIS consists of
people, equipment, and procedures to gather, sort, ___, evaluate, and
distribute information to marketing decision makers.
Select correct option:
Test
Test market
Analyze
Assesses
Which of the following
three psychographic dimensions are MOST commonly used in market segmentation?
Select correct option:
Personality,
perception and learning
Personality,
perception and behavior
Motives attitudes and
lifestyles
Personality, social
class and lifestyles
Psychographics
segmentation
It calls for dividing a
market into different groups based on social class, lifestyle, or personality
characteristics.
Which of the following
is a way in which a firm can respond to the price change by the competitor?
Select correct option:
Reduce price
Reduce the quality
Improve the quality
Increase the price
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